Research has...shown that the nocebo effect can reverse the body's response to true medical treatment from positive to negative. (Root-Bernstein 1998)
A nocebo (Latin for "I will harm") is something that should be ineffective but which causes symptoms of ill health. A nocebo effect is an ill effect caused by the suggestion or belief that something is harmful. The term 'nocebo' became popular in the 1990s. Prior to that, both pleasant and harmful effects thought to be due to the power of suggestion were usually referred to as being due to the placebo effect.
Read more:
http://www.skepdic.com/nocebo.html
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